About Us

Industrial Transformation Saudi Arabia

The Kingdom’s deploy-now marketplace for industrial and advanced manufacturing—where factories, EPCs, and systems integrators evaluate automation/Industry 4.0, digitalization & AI, wireless/5G, energy, intralogistics, and additive in one place.

Industrial Transformation Saudi Arabia – a HANNOVER MESSE event, is the region’s most comprehensive platform dedicated to advancing the manufacturing and industrial sectors through technology, innovation, and collaboration. Taking place from 01 – 03 December 2025 at Riyadh International Convention & Exhibition Center (RICEC)​ is organized by Riyadh Exhibition Company with international partner Deutsche Messe and is more than just an exhibition — it is a transformation engine for the industry, connecting regional and global players on the journey toward smarter, greener, and more resilient manufacturing. 

With the theme “Powering the Future with Technology”, and the pillars of Intelligence, Sustainability, and Resilience at its core, ITSA 2025 highlights how technology is being deployed to solve the real-world challenges faced by manufacturers today — from managing complex supply chains and energy demands to building agile operations that can adapt to disruption. 

For Visitors

Walk the tech powering Saudi factories — 1–3 Dec 2025, RICEC.
Automation, robotics, digitalization, energy, industrial 5G, intralogistics, additive — under one roof.
• Compare solutions via live demos and use-cases
• Meet operations and procurement leaders.
• Engage across 4 stages
• Attend our Innovation Summit sessions

For Exhibitors

Put your solution on a Saudi production line now.
Meet factories, EPCs, and system integrators evaluating automation, digital energy, intralogistics, additive.
• Run a live demo or present a KPI-based case study.
• Hold buyer meetings on-site.
• Capture qualified leads and plan post-event follow-up.
• Listing in the exhibitor index and floorplan.

For Sponsors

Be seen where factory decisions happen.
Brand high-traffic environments across venue and program.
• Choose a package matched to your audience.
• Place branding across platforms and materials on-site.
• Align with pillars: automation, digitalization, energy, intralogistics, additive.
• Add VIP activations & content.

Technology pillars

Additive Manufacturing
Automation / Industry 4.0
Digitalization & AI
Wireless / 5G & IIoT
Energy Solutions
Intralogistics & Warehousing

On‑floor zones & special areas

3 main zones

3D Printing Zone

  • Materials & design lab
  • Live AM demos
  • Applications wall

Application Park Zone

  • Cross‑industry digitization use cases
  • Industry smart solutions
  • Factory & warehouse simulators.

Robotics Experience Zone

  • Industrial cells & cobots
  • Safety guarding
  • Vision/QA demos.

Special Areas

Startup Zone

  • Founder–investor networking
  • Pitch & mentorship.
  • Showcases

Investor Lounge

  • FDI facilitation
  • Project map
  • 1–1 investor meetings.

Summit & Tech Stages

Leadership sessions + three parallel stages that move from strategy to deployment. Days 1–2 published; Day 3 in progress. Speakers roll out weekly.

Ministry of Industry and Mineral Resources partners with Hannover Messe, the World’s No.1 Industrial Transformation Event, with over 4,000 Exhibitors and Global Network, to create a unique platform to evaluate and adopt the latest in industrial automation technologies